Intro
What can we find out about postgraduate students' information needs by looking at the analytics information we have available?
Reports and analysis
All analytics reports are based on the “Filter out staff oncampus” Google Analytics property since students are our target audience.
I’m no Google Analytics expert so feel free to look into whether it's possible to dig more information out of Google Analytics and to check my assumptions.
See also:
How analytics can inform WIP II
Summary of insights
As Google Analytics is currently set up, it’s easier to get information about the demand for content (number of pageviews or searches) than it is to get information about actions or paths through content (events, exits).
...
Some of this high demand content might be provided as content blocks within the pages for each individual PG programmeprogrammes:
- courses
- apply/application/entry (including PhD proposals)
- scholarships
- thesis/theses/research (including finding topics)
- career/work
- fees
...
The internal search report will be useful for checking our language use, making sure to make sure we use the terms students use when looking for a particular piece of content.
e.g. do more search for “teaching” or “education”?
Reports and analysis
All analytics reports are based on the “Filter out staff oncampus” Google Analytics property since students are our target audience.
I’m no Google Analytics expert so feel free to look into whether it's possible to get more information out of Google Analytics
What is the most viewed PG content?
...
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Top external Google searches - Filter out staff oncampus 2016-01-18-2016-04-17.xlsx
To try to narrow the data down to PG-related searches, in the Selected PG-related themes tab I pulled together queries that include these terms: postgraduate, post, graduate, certificate, diploma, masters, hons, phd, doctor, mba, research, thesis
...
- psychology
- nursing
- mba
- phd
- TESOL
- accounting
- teaching
- creative writing
plus:
- fees
- scholarships
Insights
- The top 10 is dominated by vocational subjects
- Potential content blocks based on popular searches are:
- fees
- scholarships
...