Student recruitment got Litmus to run focus groups on Vic's recruitment publications.
Faculty handbooks (
...
plus the Guide to postgraduate study)
Here's what Nick Butler picked up from watching a focus group of 7 postgrads looking at faculty handbooks (and also the Guide to postgraduate study).
PG students:
- often don’t know exactly what they want to study at PG, especially the level of study (e.g. Hons vs mastersMasters)
- like the student profiles
- wanted information about what careers PG a programme leads to, how it improves your career prospects and earning power (so student profiles covering this would be powerful)
- want admission and enrolment information up front (in publications anyway)
- like visual summaries of programme options (e.g. the tables in the Guide to Postgraduate Studypostgraduate study)
- want to know about scholarships
- want contact information
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