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Here are the key insights from the report from Litmus (above) that included a focus group on the Guide to postgraduate study.
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Some people feel being in the top 1% of the world for law, humanities, social sciences, etc, and being number 1 in New Zealand for research is nice to know, but there are other reasons for studying at Victoria (proximity, lifestyle, faculty, lecturers, etc.), and these are the key features that need to be advertised.
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Most people are embarking on postgraduate study to enhance their employment options, and are therefore seeking value for money from their postgraduate qualifications. They therefore like this section of the publication, and feel the content under each heading is relevant. However, some people feel this section could be enhanced by making reference or providing examples of the type of roles and the higher income that can be expected from undertaking postgraduate study at Victoria.
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People find this section of the publication relevant. They particularly want to know information on available scholarships, and feel more detail could be included in this section. People also would like to see ways to earn money to fund their study e.g. tutoring or undertaking research assignments or support given to find employment over the summer, and information on Jobseeker’s Allowances.
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Some people do not notice the contact information at the back of the document, and others feel it should be placed under each faculty. Most people would also like the name and contact details of the faculty coordinator included in the contact information.
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