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Caveat: Shelley's experience is from 15+ years ago, and not at Victoria.
Summary
What Shelley said reinforced what came out of the discussions with Charlotte.
It suggested a couple of hooks we could use to attract students (which we may be using already):
- the social element (of programmes where that's a feature)
- study as a way of increasing your influence
It also suggests we should think about ways to reassure people that they're up to the challenge of PG study, or at least of giving people a realistic understanding of how challenging each programme is.
Some PG audience types Shelley identified
Not comprehensive, in no particular order.
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This audience are likely to identify with and respond to the same appeals as those doing PG study for intellectual advancement or knowledge acquisition.
We could Programmes with a strong social elementcould promote the social element of programmes where that's a feature to target this group.
Public servants
- Some join the public service because they want to serve the public. Idealistic.
- Career advancement in the public service often requires PG qualification
- DriverDrivers:
- Making a difference
- Career
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