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- "Scared to join real world"
- Drivers:
- Social connections
- Student lifestyle
- Mental stimulation
This audience are likely to identify with and respond to the same appeals as those doing PG study for intellectual advancement or knowledge acquisition.
We could Programmes with a strong social element
Public servants
- Some join the public service because they want to serve the public. Idealistic.
- Career advancement in the public service often requires PG qualification
- Driver:
- Making a difference
- Career
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