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- Often after having kids
- Usually study part time ("ticking away, paper by paper")
- Drivers:
- Mental stimulation
- Career
Mature students with no tertiary qualification
- Left school and went straight into work
- Generally UG but may be able to do post-experience PG
- Little knowledge of how universities work
- Driver:
- Decide they need qualification to advance their careers
Graduates who prefer study to work
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For this audience we could pitch study as a way of increasing your influence, your ability to make a difference.
Mature students with no tertiary qualification
- Left school and went straight into work
- Generally UG but may be able to do post-experience PG
- Little knowledge of how universities work
- Driver:
- Decide they need qualification to advance their careers
Differences between postgraduates and undergraduates
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