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Introduce the personas - Mattie and Henry. Stand one or both of them up on the desk - I tend to use Mattie. Throughout the interview, say to the academic: “Tell Mattie - talk to him” “How would you explain to Mattie what xxx is” (etc).
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If you strike someone who is resistant or negative in some way, take time to explain the project and get them on board - you can always come back and do the interview another time. If that doesn’t work, politely leave, then inform Jane.
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Flowchart showing the review process
Email to SME for review
Email to SME for sign offReview email and checklist for SME:
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Sign off email and checklist for SME:
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