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Document status: Under construction

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Staff said: We need to specify or quantify when we say staff otherwise it will be a point of contention

  • Design: Tired, complex, unattractive and difficult to use.
  • Content: Too much on most pages and too many layers of page. Maintenances is time consuming so time-sensitive information is often out of date. Quality suffers. (e.g. spelling mistakes, links that don't go anywhere).
  • Content Management: Lack of time and resources (especially writer) for web content. Too many editors.This is the area we need to be careful with. Too little time for many to become/stay proficient in Squiz.
  • Staff profiles: Difficult to maintain, so often out of date. Very dated/tired look. Poor representation of the University.
  • Channels: Too many channels with the same information as (anywhere on) the web (and as each other). Students still miss information despite repeat listings. Would like social media listed more prominently.
  • Analytics: Needs to be more widely accessible and used, especially data on goal conversions.
  • Search: Site search doesn't give useful results. Maybe make the point that this isn't about the search tool per se but how we manage information.

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  • Why are they different?: Future and current undergraduate students didn't understand that faculty and school sites existed as separate sites "This should all be one thing – school, faculty and Victoria. We are one university and there is no reason why it can’t all be together." Need to be careful we don't suggest this is doing away with anything, Faculties and Schools still have their web pages.
  • Very low engagement: With f&s sites only used for a few things (to find a person, get course info, access a shortcut to a tool (via the header menu)). 
  • Staff profiles via site search: To avoid knowing in what school to look for somebody, but also missing f&s news, events and other homepage content. Not sure about what this means, doesn't search throw up people well?
  • Prefer email and Blackboard: As channels for information from Victoria, with all students also following relevant pages on Facebook. Which suggests a strong skew towards audiences other than current students for the web channel
  • Postgraduate students: Greater awareness of separate faculty and school sites, but still had a very narrow information need (staff profiles, administrative services, forms, etc).
  • Secondary school students: Students didn't understand the roles of faculties and of schools at all. Again, I'd outline research methodology, it will come up straight away

 

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Future state of the Victoria University website

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