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No.OptionDescriptionImpact/RisksComments
1

Additional resource

Recruit more writers, could we use any of the marketing staff, potential to use the new web writer (as documented in the change proposal)

Use faculty and school staff – potentially helping sourcing content

  
2

Collapse topics to reduce time

Look for topics which may have similar content and collapse to reduce the number of topics to develop  
3Alternative sources of contentLook for opportunities to use current content rather than sourcing and drafting from scratch  
4Aligning topics and programmes in content developmentWhere topics and their associated programmes will use the same stakeholder group e.g. Law, address these together. This would improve engagement with stakeholders and potentially speed up the process.  These areas need to be identified and documented for review.
5Planning wider engagement  - look at a proposal of an order faculties/schools etc.Look at how we can group topic and programmes, and the stakeholder input that will be required. Availability for engagement may be the driver of priorities.  
6More media means less writing – what balance is there

Are there opportunities to utilise currently existing new media (e.g. videos) which would reduce the amount of content required?

Are there opportunities to develop new media which would be less than the effort to write content in its place?

  
7Prioritise UG topics and programmes firstSmall number of topics which are PG only – could do these last as we wont be tackling PG programmes now  
8Use existing source material

Use recruitment publications (GUS and Faculty handbooks) as the base source material for developing subject and programme pages.

Where more detailed information is needed highlight this and address with school/faculty directly. This will ideally reduce the amount of time surrounding engagement.

  
9Review the material required to go-live

Identify the key content required for a "go-live" state (this would be the minimum content required). A base level of information can be agreed, this can then be fleshed out at a later date when work starts on Faculty and school sites, this will also mean the engagement at a detailed level won't need to happen twice.

This approach will benefit faculty and school staff as their "sites" content will be addressed as one chunk.

  
10Look to combine topics/subjects

Look for areas in subjects and topics where there is considerable overlap. Such as Classics, Greek and Latin or Political Science and Industrial Relations could be combined into one page as they are currently. Look to combine related areas such as Engineering, all languages and education into one topic/subject to reduce the amount of content that needs to be written.

  
11Remove postgraduate subjectsRemove any postgraduate topic/subject pages from the list of content to be developed. This can be addressed as part of the postgraduate work to come.  
12Revised delivery approach - top down

Amend delivery approach to deliver value earlier, and focus on the highest priority content. Each of the following are proposed as a deliverable to build on to eventually deliver the full topic solution. Each deliverable is prioritised using MoSCoW (must, should, could, wont now).

Current Delivery 1: New taxonomy and current content

  1. UG & PG: Deliver revised taxonomy of topics for navigation purposes, and link to current subject and programme pages (ensuring any erroneous content is removed). (M)

Does the taxonomy work on its own purely for navigation purposes?

Delivery 2: UG priority content ( - replacing sections in the current subject page incrementally - or as one release)and programme pages

  1. UG: Write topic content for 'subjects/specialisations' section, replacing the current subject pages. (M)
  2. UG: Write programme topic content for 'generalabout' section, replacing the current programme pages. (M)
  3. UG: Write topic content for 'careers - informational text' section. (M)
  4. UG: Write programme content for 'aboutgeneral' section of topic page. (M)

Delivery 3: PG priority content - replacing sections in the current subject and programme pages

  1. PG: Write topic content for 'subjects/specialisations' section, replacing the current subject pages. (M)
  2. PG: Write programme topic content for 'generalabout' section, replacing the current programme pages. (M)
  3. PG: Write topic content for 'careers - informational text' section. (M)
  4. PG: Write programme content for 'aboutgeneral' section of topic page. (M) - assuming the same as the UG degree page structure?

Remaining deliverables: Lower priority content

  1. UG & PG: Write topic content for 'careers -media items' (SC)
  2. UG & PG: Write topic content for 'people and stories' (C)
  3. UG & PG: Write programmes content for 'testimonials' (C)
  4. UG & PG: Write topic content for 'careers -fun facts' (W)
  5. PG: Write any remaining PG programmes content. (tbc)

Some lower priority work may have to be delivered at a later date, so Faculties and Schools work can commence.

Implications on templates and page structures for incremental releases.

Implications on this approach needs to be discussed with the core team.

Careers content writing (in current sprint) may need to be de-prioritised as soon as there is other content work to be picked up.

Subjects and programmes may need to be released together across faculty groupings.

Delivery 2 could be done incrementally - swapping out content on the subject pages, or all 4 points below done as one release.

Needs to be reviewed with Nigel and PMO.

Timeframes for the deliverables need to be considered.

 

13Revised delivery approach - bottom up   

Does the taxonomy work on its own purely for navigation purposes? If not at what point is it sensible to provide these groupings on the web site?