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- We will speak to people by topic wherever possible - ie, people who know about architecture overall, not specialists in each of interior, landscape and history. (However, we will need subject-level detail - so, if necessary, we can follow up by speaking to subject specialists.)
- We prefer to do interviews one-on-one. Anne and Sam may observe each other's interviews initially to make sure we're on the same page and to refine our process and messaging.
- We'll record the interviews unobtrusively (but with consent).
- We will give them information about the interview in advance, including an overview of our questions. We will discuss the background to this work in person.
- We will give them homework tasks after the meeting, including:
- Related topic mapping to check
- Programme mapping to check
- Sourcing media or stories
- We will talk about the People and Stories items at the end of the interview, rather than throughout. We'll sum up the key points and ask them to think about or find stories to illustrate those points. If that seems too hard, we will ask them to collect all recent profiles and send them to us.
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