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We want this to be as simple as possible. We think the best way to achieve this is to be honest about problems and delays encountered in the past. We should also be clear about who has final sign off (should be the most senior person we deal with) and what that means at the beginning of the process. We'd like to receive feedback in :

  • Review and sign-off will be carried out by the main interviewee (eg, the HOS). 
  • They may wish to consult with the comms advisor or another colleague if necessary, but we'll request that the draft isn't widely circulated and changed.
  • We will be very clear, in advance, what is required from them in review and sign off (eg, factual check rather than rewrite of text).
  • We'll use one-on-one meetings to get feedback.

Who we'll to speak to

  • Head of the relevant school
  • Another staff member with a strong vision and some authority: perhaps a Deputy HOS, Associate Dean, senior or leading academic staff or outreach staff member.
  • We may talk to students if we 're not getting strong enough don't get a wide enough range of information from staff.  

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We're working to centralise - and, in the process, improve - information about subjects and programmes on Victoria's website.

Our research

We assessed existing subject information online. There isn't much - Subject pages on the Victoria website and in our publications, and noted the following:

  • Most provide very little space (between a couple of sentences and a few paragraphs

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  • to tell students why they should study that discipline at Victoria.
  • There are over 140 subject pages that prospective students must look through.

We reviewed the websites of other universities to see how they approach discipline information online.

We talked to school leavers and have to understand what they want to know when they visit a university website.

We created a content strategy for presenting online subject information that better meets their information needs and is designed allows us to engage and inspire them. 

What's changing?

Some subjects Subjects are being grouped with other subjects into thematic pages we call 'topic' pages. On a topic page, subjects will be described alongside each another, contributing to a stronger marketing focus for this information. Information These provide a compelling overview of what Victoria has to offer in the discipline, detail on each subject that sits within it, and information on careers.

The information about degree and major rules that is currently on subject pages will be moved to the relevant degree pages, so students don't need to be across multiple locations to figure out how their degree will work. 

 

Topic pages will be simple, engaging and powerful.

They will provide a clear information pathway to relevant degrees, or to course planning advice.

Topic pages with multiple subjects have four sections: A general 'aboutAbout' section; a 'subjectsSubjects' section with information about each individual subject; 'careersCareers' (by subject); and 'people People and stories'

The subjects section may be omitted on topic pages that describe just one subject.

Post-interview

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tasks

  • Identify existing media related to key points discussed in the interview. 
  • Identify existing profiles related to key points discussed in the interview. 
  • Check programme mapping
  • Check related topic mapping
  • Engage with review process

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