...

• Should we speak to people by topic or by subject?
  • Usually by topic. when that won't work we can assess it as we go. 
• How many people would we like to speak to at once? 
  • Start with one-to-one chats. 
• What should we ask them to do or prepare before the meeting? 
• What homework should we give them afterwards? 
  How should we explain to them what this is all about? 
  • mapping stuff
  • Should we talk about people and stories separately or as we talk about other areas of the page? 
    • To start, ask at the end for people to follow up on finding stories to illustrate the key points. Or just all their stories?
  • What will our preferred checking and review process be? 
    Who should have final sign off? (HoS?)
    • HOS (or most senior person that we work with) responsible. We want feedback in a one-on-one meeting. 

    Who we'd like to speak to

    • Head of the relevant school
    • And... Deputy HOS, Associate Dean, senior or leading academic staff, outreach staff
    • Someone with vision and some authority - ideally someone who understands the students, marketing and the subject
    • Maybe students.

    What we should tell them about

    • the project (and CSP in particular)
    • their grouping
    • the programme matches we've identified
    • the related topics we've identified
    • the differences between programme pages and topic pages
    • what we have read about their subject so far
    • why groupings/top[ics?
    • WHAT'S CHANGING? 
    • user research
    • our overall goals for topics: simplicity, undergrad focus, user needs, lively, not dry...
    • how we're handling postgrad

    • the sections of a topic page: About (mixedgeneral), Subjects (by subject), Careers (by subject), people and stories (mixed?)

    • Anne Nelson (Unlicensed) wireframe screenschots
      

     

    Pre-interview or post-interview homework

    ...

    Check related topic mapping (would need full list of topics)

    Interview questions

    Brain dump ATM, filtering. 

    ...

    What is special about studying <X> at Victoria?

    Standford stuff

    Follow up prompts if necessary. We should aim to hear about 2-4 points of difference. How about...

    ...

    Tell us about your students - what are they like? How do they behave? How does studying <X> change them? What kind of person might be interested in <X>? Eg. personality traits, school subjects, learning style, hobbies they enjoy...

    (Sam Motion (Unlicensed) expand from Anne's notes)

    About (subject)

    Tell us a bit about this subject at Victoria. 

    ...

    What's it like to study <X> at Victoria?

    What kind of person might be interested in <X>? Eg. personality traits, school subjects, learning style, hobbies they enjoy...

    Are there any big misconceptions about this subject? 

    Note: try to avoid getting into discussions of dry, non-marketable content such as graduate attributes.

    Anne Nelson (Unlicensed) to improve

    Careers and employment 

    • General conversation, see how engaged they are.

     

    What are the career opportunities like?  Main roles people going into at the moment

    Can you tell us about any alumni who have ended up in interesting careers? 

    ...

    Do you have any stand-out teachers on staff? Perhaps someone who has won an education award or who students rate well? Do they have a profile? 

    Miscellaneous

    Are there any big misconceptions about this subject?