(Word copy of this at bottom of page)
Date: 13 August 2015
Topic groupings
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Topic groupings will provide a 'staircase' by which prospective undergraduate students can explore areas of study.
In some cases, topic groupings may be collected into a master topic for ease of navigation, and so that Victoria's offerings can be taken in at a glance.
Master topic (eg. Science) → Topic (eg. biology) → Topic page, which includes information about subjects within that topic (eg. marine biology, biotechnology etc)
When the work is finished, subject pages will no longer exist separately on the Victoria website.
Information about programmes that is currently in subject pages will be amalgamated into Programme pages.
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Content strategy: Topic page
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- Secondary students' influencers: teachers, parents, careers advisors
- Students considering returning to study at Victoria in a different discipline after some time away
- Students considering transferring from another university to a matching or different discipline at Victoria.
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About postgrad students
Topic pages do not aim to meet the information needs of potential or current postgrad students. These audiences have very different information needs, and are unlikely to need high-level information about disciplines and what Victoria has to offer.
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Content plan
Main content
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- Plain language
- Informal
- Concise
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Web addresses (URLs)
The URL pattern for a topic page should be:
/study/[topicname]
For example, www.victoria.ac.nz/study/architecture
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**No decision has been made as to whether separate topic pages will be written for international audiences.
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Appendix 1: User journey
Topic pages provide a broad starting point for prospective students wishing to explore undergraduate ('first degree') options.
Pathways from the topic page:
- If the topic isn't of interest, the person may explore other topics.
- If the topic is of interest, the person is likely to want to learn about relevant degrees.
'Reverse' links will be provided between related pages - eg, from an undergraduate programme to a related topic.
[For user journey diagram, see attached Word version of content strategy]
Version 3 (current, same as page content)
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Version 2 (superseded)
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Version 1 (superseded)
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