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  1. Understand what different navigation labels 'say' to new students
  2. Understand what information school leavers they need and what they need to see first. 
  3. Understand the relevance of faculties and schools to school leavers.Learn how school leavers deal with the terminology we use: which terms are understood by them and which are unclear.
  4. Test how well our subject groupings work.

And while we are seeking these outcomes I hope that we can identify the main gaols for our personas.

Notes for facilitators

  • Is more 'research' than 'testing'.
  • Conversational - discussion evolves naturally. Not an interview.
  • But make sure key areas are covered.
  • Recommend that one person facilitates the discussion and the other makes observations.
  • Note taking should be unobtrusive. Leave time for discussing and recording findings after the session.

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  • Victoria laptop with the following:
    • Vic site open in Chrome
    • Vic site open in IE
    • Screen recording software
    • Treejack test in a new window
  • Printed copies of ethics form: Participant Information Sheet.
  • Printed copies of IA tasks (tasks 2 and 3)Printed copy of test script.
  • Channels cards


 Document

Introduction

The introduction is very important.  

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Please sign the ethics form

Conversation guide

Interests/scene setting

Talk about them as a person. Some areas to cover:

  • Where they are from
  • What they were doing before coming to university
  • Where they live (halls, flatting, home)
  • What they're studying
  • Interests
  • How they use social media
  • Their devices

Coming to university + career planning

Talk generally about how they made the decision to come to university, and Victoria specifically. What were their goals? How did they look for information and what information were they looking for.

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When did they started thinking about their career? What information did they need? (eg likelihood of employment, earnings)

Enrollment

What were your expectations about uni when you enrolled - how did you think it would be?

What was the reality? How are you finding it?

News and events

What kind of news from Victoria are they interested in?

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What interactions do you have with the school? How do you get info from them? Do you use their site?

Channels

How do you get updatesWhat works well for you and what doesn't? What could make things easier?

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FacebookTV screens/PostersEmailTxte-newsletterApps/smartphone notifications
BlackboardWebsite - mainWebsite - FacultyWebsite - schoolMyVictoriaWebsite - current students area

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Exploring site

Let's have a look at the information that's on the Victoria website now to do with (student interest area). Have a goShow us what you might have looked for when you were figuring out whether to come here.

Victoria site is open.

Student will either browse or use the site search (or a mix).

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What's important here is what they are interested in - what they need to know (and in which order) rather than how well the current site works for them.

Explore:

  • What are were their personal priorities? (eg, career info, specific field, degree info)
  • What's useful, and what's less useful?
  • Did they find out what they were looking for? Was it enough? What's missing?
  • What do they need to find or know for the topic they're interested in?

 


Is there anything else you need needed to know when thinking about enrolling at a university?

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