Name
Based on:
SAS persona: Tim
Gen Y tribe: Solitary saver
Scenario
- Male
- 18 years old
- 1st year, studying Bachelor of Science, with a major in computer science.
- From Hastings
- Halls
- Shy, not very independent
- Likes playing computer games in his spare time. Not a party animal
- Self-development aspect of university life important to him
- Influencers are his family and friends.
...
- Found it a bit daunting finding his way around campus in the first trimester
- Is intimidated by lecturers so seeks help from his peer group instead
- Stressed about not achieving as well as he thinks he should.
Technology and internet
Communications preferences:
...
Technology:Laptop, smartphone.
Tertiary education and career goals
Aims to do the best he can with his study and his degree. At this stage, not considering postgrad study.
Information needs from Victoria
New student - getting into the swing of timetables, study, assignments. Getting around the campus. Orientation, social events.
...