Name
Mei
Profile
'Ladder climber' type from Colmar Brunton tribes.
'Natalie' profile in SAS personas.
Scenario
- Female.
- 22 years old.
- From China.
- Studying Bachelor of Commerce. Is in her final year. Intends to do Masters.
- Flatting.
- Social, enjoys going out with friends - but when assignment work or study needs to be done, always puts that first.
- Enjoys shopping - but has to make financial sacrifices while she's a student.
- Independent.
- Influenced by her peers.
- Self-motivated, is achieving well at uni.
- Extremely confident - an extrovert.
- Financial decision maker.
...
"I work hard and achieve great results from it, which keeps me motivated. I am reassured about my future after university. If I do my postgrad study, that should definitely help."
Challenges
- Worries about missing things so checks everything. Appreciates when it's clear where she should find information.
- Is decisive. Hard to get her to consider alternate options. Also prone to message fatigue.
- Wishes she had more time for social activities and joining groups. Wants to make the most of her time in NZ.
Technology and internet
Happy to browse around to find the information she needs.
...
Devices: Tablet and iPhone. Accesses Vic WIFI. Uses computers in Library.
Tertiary education and career goals
- Driven to complete her degree well. Will definitely do postgrad.
- Has a clear, high-achieving career path in mind.
- Doesn't intend to stay in New Zealand after finishing her study.
Information needs from Victoria
- Any time we can save her by making information clear and easy to use/find is helpful.
- She's too busy to spend time exploring options, so prefers direct and uncluttered paths to information.