Marketing messaging

VI team to develop set of over-arching messages

VI team and central Marketing team

Enrich content

(once messaging is sorted)

Development of additional photography and video content.

Scope requirements – VI

Create content – tbc

Homepage updates

Create a plan for updating the homepage align with recruitment cycle and other marketing initiatives.

Development of plan – VI and central Marketing team

Create content – tbc

Scholarship information

Confirm all existing international scholarships are listing in database

Review database listing – VI

Updates – Scholarship team

Access to scholarship information (Scholarships Office to lead)

Improve access to scholarship information through upgrading the current database.

Scope requirements – ITS (underway)

Update of database – tbc

Integration of database online  - tbc

Accommodation

Improve quality of accommodation information so it is mobile-first and there is more imagery around accommodation options.

Subject and degree content

Improve content so it works better for an international audience

Develop new approach and content – WIP Phase II team.

Stakeholder input – VI

Agent portal

Improve information give to agents:

• Allow agents to track the application process of their students
• Supply additional resources

Scope requirements – VI

Build – Fusion5

Applying Online

Allow students to apply online – would mean using an online service to ensure documents are genuine

Scoping – tbc

Changing processes – tbc

Development of form - tbc