| Group | Demographic summary | Notes |
|---|---|---|
| School leaver 1 | Mattie, aged 17, Pakeha, year 12 at school, comes from Wellington, knows the type of work he wants to do but not the exact programme. | Represents a typical Wellington Gen Y profile Local, living at home. Knows the type of work he's interested in but needs to find the right programme. |
| School leaver 2 | Henry, aged 17, Pakeha, year 12 at school, comes from Auckland. Interested in Law. Keen to experience living away from home. | Auckland, will be living away from home. Knows the subject and programme he will do. |
| School leaver 3 | Pania, aged 18, Maori, year 13 at school, comes from Otaki. Keen to come to Vic but not sure what she wants to study. | Maori, will be living away from home. Wants to come to uni but doesn't know what to study. |
| Influencer 1 | Mike - Mattie's dad. Aged 52, secondary teacher. Wants to be able to offter advice to Mattie on career/study and university choices. | Looking for info on Wants to search through careers, topics , subjects, programmesand subjects to programme options. |
| Influencer 2 | Pauline - Pania's mum. Aged 46, health services manager. Wants to know her daughter will be safe and happy at university and in the Halls. | Looking for info on life at Victoria and Victoria and student support. |
| Current student 1 | Marie, aged 20, Samoan, from Wellington. Third year at Vic doing a BA in Pacific Studies. | Samoan, prospective postgrad, living at home, commuting. Prospective postgrad. |
| Current student 2 | Tim, aged 18, Pakeha, from Hastings, First year at Vic doing a Bachelor of Science with a major in Computer Science. | First year, living away from home. |
| Current student 3 | Margaret, aged 34, Pakeha, from Wellington. Has returned to Victoria to do a Graduate Diploma in Teaching. | Mature, returning, postgrad. |
| International 1 | Mei, aged 22, from China, studying Biomedical Science. Is at year 4 in undergrad degree. Intends to do Masters. | |
| International 2 | Amy, aged 21, from the US, year 2 of degree, doing a BA in xxx but is unsure of her academic direction. Prospective int? If so, will be considering both NZ and Australia. |
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