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Main audiences for the web personas are below.
1. School leavers
Notes:
- School leavers are a strategically important audience because of Victoria's goal of growth / increasing enrolments.
- One group for particular focus is Maori and Pasifika school leavers who are from disadvantaged backgrounds.
- The personas workshop agreed to develop at least three personas representing school leavers.
2. Influencers
Notes:
- Influencers have an important role in school leavers' decision making when choosing a university / programme of study.
- While one study showed that peers are more influential than parents, the peers of school leavers are unlikely to be big users of Victoria's website - while parents are more likely to use the website to form an impression and get information.
- The personas workshop agreed to "give two of the school leavers parents".
3. Current students
Notes:
Current students have different information needs from school leavers.
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The personas workshop agreed to that Natalie, Tim and Marie would provide a good basis for current students.
4. Prospective international students
Notes:
The personas could cover:
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