Name
Tim
Based on:
SAS persona: Tim
Gen Y tribe: Solitary saver
Scenario
- Male
- 18 years old
- 1st year, studying Bachelor of Science, with a major in computer science.
- From Hastings
- Halls
- Shy, not very independent
- Likes playing computer games in his spare time. Not a party animal
- Self-development aspect of university life important to him
- Influencers are his family and friends.
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- Found it a bit daunting finding his way around campus in the first trimester
- Is intimidated by lecturers so seeks help from his peer group instead
- Stressed about not achieving as well as he thinks he should.
Technology and internet
Communications preferences: Enjoys finding out about things through word of mouth or at lectures. Emails are fine too. Checks the school site, MyVic and Blackboard. Signed up to a course FB page but only reads the discussions - he's too shy to post anything.
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Technology: Powerful laptop. Phone: Samsung smartphone.
Tertiary education and career goals
Aims to do the best he can with his study and his degree. At this stage, not considering postgrad study.
Not sure what he'll do after he finishes.
Information needs from Victoria
New student - getting into the swing of timetables, study, assignments. Getting around the campus. Orientation, social events.
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