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'Money=status' profile in 'Gen Y' tribes
See also: Theo in KYM profiles
Scenario
Male, aged 17, Pakeha.
Comes from Auckland, lives Year 12 at school (Kings College).
Lives with his parents but has an independent outlook. His parents are high income earners - they went to uni themselves. They're supportive but not closely involved in his decision making about uni.
Year 12 at school (Kings College)
Cares what others think of him - wants to impress people. Money is important. A consumer, loves technology and the latest brands.
Hanging out with friends, fitting in with the group.
Sees Wellington has a hip and cool place to live and study. Interested in government or possibly law. But wouldn't want to live in Wellington once he's graduated.Parents supportive but not closely involved in decision making, high income earners, went to uni themselves
Cares what others think of him. Money is important. A consumer, loves technology and the latest brands.
Hanging out with friends, fitting in with the group.
Technology and internet
Has the latest smartphone and a state-of-the-art laptop.
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Tertiary education and career goals
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Raymond is looking for a recognised career (ie, one that carries some status) where he can eventually earn a very good income - and potentially, run his own business. Raymond's parents would like him to study medicine. However, he's more interested in business/commerce.
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