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Subjects, as currently used, appears a closer fit the teaching or academic need than to the marketing and recruitment one. Further, our core subject offering seems at odds with the mental model of most target users (i.e. Future Students). We therefore decided to test this buy asking school students (as the largest source of Future Students) to gather these subjects in to like clusters or groups, This work has only just started but the preliminary results has identified the following:
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- (Paul to add preliminary findings if we have them in time)
Area of study
Our working term for these subject clusters is “areas of study” (they could also be though of as an area of interest, topic or domain). For example, if one grouped the cards "Classic performance", "Composition", "Jazz", "Music", "Music Studies", "Music Therapy" and "Performance Music" together the area of study could be named "Music". However, some people light have placed "Classical Studies in this group and placed "Composition" together with "Culture and Context (Design)" and named this group Art.
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